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Evidence Guide: MSTFD5004 - Develop marketing plans for fashion products

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

MSTFD5004 - Develop marketing plans for fashion products

What evidence can you provide to prove your understanding of each of the following citeria?

Determine job requirements

  1. Follow standard operating procedures (SOPs)
  2. Comply with work health and safety (WHS) requirements at all times
  3. Use appropriate personal protective equipment (PPE) in accordance with SOPs
  4. Identify job requirements from specifications, drawings, job sheets or work instructions
Follow standard operating procedures (SOPs)

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Comply with work health and safety (WHS) requirements at all times

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Use appropriate personal protective equipment (PPE) in accordance with SOPs

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify job requirements from specifications, drawings, job sheets or work instructions

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Prepare to develop marketing plans

  1. Identify key features and benefits of the selected fashion design
  2. Research target market and identify fashion design needs and expectations
  3. Identify price point and marketing budget
  4. Identify any other relevant details that may affect marketing activities
  5. Establish marketing objectives with client
Identify key features and benefits of the selected fashion design

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Research target market and identify fashion design needs and expectations

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify price point and marketing budget

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify any other relevant details that may affect marketing activities

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Establish marketing objectives with client

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Research and determine marketing options

  1. Determine appropriate media to reach target market and select appropriate strategies
  2. Explore marketing event options and promotional activities, and assess their effectiveness in marketing the selected fashion design.
  3. Explore timing of marketing activities and determine costings for marketing options
Determine appropriate media to reach target market and select appropriate strategies

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Explore marketing event options and promotional activities, and assess their effectiveness in marketing the selected fashion design.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Explore timing of marketing activities and determine costings for marketing options

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop and finalise marketing plan

  1. Identify the fashion product marketing cycle and develop marketing plan which details marketing activities
  2. Assess marketing plan to determine if it will be effective in meeting marketing objectives, timing and budget requirements
  3. Present marketing plan to client and integrate client response into further marketing proposals
  4. Document marketing plan according to industry practices
Identify the fashion product marketing cycle and develop marketing plan which details marketing activities

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assess marketing plan to determine if it will be effective in meeting marketing objectives, timing and budget requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Present marketing plan to client and integrate client response into further marketing proposals

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Document marketing plan according to industry practices

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1

Determine job requirements

1.1

Follow standard operating procedures (SOPs)

1.2

Comply with work health and safety (WHS) requirements at all times

1.3

Use appropriate personal protective equipment (PPE) in accordance with SOPs

1.4

Identify job requirements from specifications, drawings, job sheets or work instructions

2

Prepare to develop marketing plans

2.1

Identify key features and benefits of the selected fashion design

2.2

Research target market and identify fashion design needs and expectations

2.3

Identify price point and marketing budget

2.4

Identify any other relevant details that may affect marketing activities

2.5

Establish marketing objectives with client

3

Research and determine marketing options

3.1

Determine appropriate media to reach target market and select appropriate strategies

3.2

Explore marketing event options and promotional activities, and assess their effectiveness in marketing the selected fashion design.

3.3

Explore timing of marketing activities and determine costings for marketing options

4

Develop and finalise marketing plan

4.1

Identify the fashion product marketing cycle and develop marketing plan which details marketing activities

4.2

Assess marketing plan to determine if it will be effective in meeting marketing objectives, timing and budget requirements

4.3

Present marketing plan to client and integrate client response into further marketing proposals

4.4

Document marketing plan according to industry practices

Required Skills and Knowledge

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1

Determine job requirements

1.1

Follow standard operating procedures (SOPs)

1.2

Comply with work health and safety (WHS) requirements at all times

1.3

Use appropriate personal protective equipment (PPE) in accordance with SOPs

1.4

Identify job requirements from specifications, drawings, job sheets or work instructions

2

Prepare to develop marketing plans

2.1

Identify key features and benefits of the selected fashion design

2.2

Research target market and identify fashion design needs and expectations

2.3

Identify price point and marketing budget

2.4

Identify any other relevant details that may affect marketing activities

2.5

Establish marketing objectives with client

3

Research and determine marketing options

3.1

Determine appropriate media to reach target market and select appropriate strategies

3.2

Explore marketing event options and promotional activities, and assess their effectiveness in marketing the selected fashion design.

3.3

Explore timing of marketing activities and determine costings for marketing options

4

Develop and finalise marketing plan

4.1

Identify the fashion product marketing cycle and develop marketing plan which details marketing activities

4.2

Assess marketing plan to determine if it will be effective in meeting marketing objectives, timing and budget requirements

4.3

Present marketing plan to client and integrate client response into further marketing proposals

4.4

Document marketing plan according to industry practices

Evidence required to demonstrate competence in this unit must be relevant to and satisfy the requirements of the elements and performance criteria for at least two products and include:

reading and following work instructions, standard operating procedures (SOPs) and safe work practices

applying relevant standards

researching target market and identifying fashion design needs and expectations

determining marketing objectives and identifying features and benefits of fashion designs according to needs and expectations of the target market

accessing, interpreting and using data from a range of sources

determining appropriate media and appropriate strategies to reach target market

exploring and assessing marketing event options and promotional activities to market the selected fashion design

developing a marketing plan for at least two (2) fashion products and determining if it will be effective in meeting marketing objectives, timing and budget requirements

documenting marketing plan according to industry practices

recording reports on marketing opportunities and strategies and presenting them to appropriate personnel.

Evidence must be provided that demonstrates knowledge of:

safe work practices and procedures and use of personal protective equipment (PPE)

relevant Australian Standards

marketing details

marketing objectives:

client position

range of fashion products in marketplace

marketing objectives and sales targets

product pricing strategy

position in market

packaging and distribution requirements

marketing practices in the fashion industry

concepts of marketing cycle and product life cycle

marketing tools and media for the fashion industry:

print (e.g. magazines, and regional and metropolitan newspapers)

audio (e.g. radio)

visual (e.g. video, television and DVD)

electronic (e.g. email, websites and social media)

features of media (e.g. edi)torials, advertising, photos and testimonials

marketing events and promotional activities:

launches

fashion parades

exhibitions

shows

demonstrations

press conferences

media events

workplace practices

recording and reporting practices.

Range Statement

This field allows for different work environments and conditions that may affect performance. Essential operating conditions that may be present (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) are included.

Workplace procedures include one or more of the following:

requirements prescribed by legislation, awards, agreements and conditions of employment

SOPs

work instructions

oral, written and visual communication

quality practices, including responsibility for maintenance of own work quality and contribution to quality improvement of team or section output

housekeeping

tasks related to environmental protection, waste disposal, pollution control and recycling

WHS practices

Australian Standards include:

the relevant industry or Australian Standards that are current at the time this unit is being undertaken

Marketing details include one or more of the following:

packaging or distribution requirements

production timelines or requirements

distribution outlets

designer reputation

style characteristics

budget

international regulations

pricing structures

import/export factors

production times

quality assurance factors

Promotional activities include one or more of the following:

gimmicks

point of sale and merchandising

special offers

product branding activities

packaging features, such as labelling

display and presentation

Industry practices include one or more of the following:

formatting and structure

inclusion of pictures and style and design details

promotion of features and benefits

reporting verbally or in writing

oral, written or visual communication

inclusion of marketing objectives

inclusion of adequate detail

Market plan includes one or more of the following:

details for events, such as fashion design launches, fashion parades or shows and exhibitions

target strategies, such as advertising and promotional campaigns

Personnel include one or more of the following:

supervisor

trainer/mentor

designers

patternmakers

production supervisors

clients